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Highlights from the 2021 Unleashed Summit
Catch up on some of the highlights of the week in this summit summary with Unleashed Content Manager Greg Roughan.
Session details
Brewing in Australia and NZ: Trends, opportunities & threats
About the Session:
In this informal panel discussion our guests examine the state of the Australasian beer industry, with a focus on small to medium brewers.
Based in Portland, Oregon, the home of craft beer, Maria Pearman is a specialist brewery accountant and business advisor. A globally recognised expert on the beverage alcohol industry, she teaches in the Business of Craft Beer programme at the University of Vermont.
Maria is joined by the director of Urbanaut Brewing Co, Simon Watson. Simon was an early mover in the NZ craft beer space, and runs a contract brewing operation from Urbanaut’s Kingsland, Auckland premises.
Hosted by Unleashed Content Manager Greg Roughan
Fostering a high performance culture
About the Session:
Much-talked-about but seldom-seen, high performance work cultures can seem out of reach for the average busy SME. In this session we challenge that assumption, and look at practical steps for growing companies.
Unleashed’s CEO Gareth Berry joined the company over 10 years ago, growing it from an Auckland-based start-up, into a global firm. He’s passionate about workplace culture and fostering an atmosphere of excellence.
Joining Gareth is Lisa Coleman, Unleashed’s People & Culture lead and the driving force behind the company’s hiring philosophy and organisational values.
Sustainability & the coffee industry: A fad or the future?
About the Session:
Has sustainability moved from being a nice-to-have to a hygiene factor for the coffee industry? And can businesses afford it? We quiz two Australasian coffee business owners who’ve each embraced a sustainability model, in this live panel discussion.
With 12 years’ experience in the speciality coffee industry – including multi-site cafe management, operations and sales – Michael McFarlane heads up Huskee's reusable cup exchange system HuskeeSwap.
He’s joined by the NZ-based MD of Kōkako Organic Coffee, Mike Murphy, who has run his iconic Fairtrade and organic roastery for 14 years.
Product businesses and the End of Financial Year: Dos, don’ts, traps and tricks
About the Session:
Final stocktakes, closing inventory... End of Financial Year is a time with a rhythm of its own – and little chance for reflection. Yet some of the practices of product businesses around this time can be counterproductive. This presentation by Unleashed’s Chief Financial Officer examines some of the pitfalls – and best practices – for EFY.
Prior to joining Unleashed Cam was CFO for a telecommunications software firm, Group Financial Controller at Orion Health, and a Senior Associate at PricewaterhouseCoopers.
Software Masterclass – Reporting with Unleashed
About the Session:
With Unleashed software growing in sophistication, many daily users have little chance to explore its new features and the ways of working they offer. In this software masterclass from the Product and Customer teams we explore the deep reporting functions within Unleashed, and how they can benefit your business.
As a Senior Customer Success Consultant, Tasmin is very familiar with the reporting needs of product-based businesses. She understands the metrics that matter and has an in-depth knowledge of the Unleashed reports that surface them.
Unleashed Software demonstration
About the Session:
Explore Unleashed’s core features – and query our experts – in this live demonstration.
Includes Q&A.
A Senior Sales Consultant at Unleashed, Richard Ashurst is an expert in helping product businesses transform their operations through smarter inventory management.
B2B digital marketing deciphered
About the Session:
Now more than ever a grasp of the fundamentals of digital marketing are critical for growing businesses – yet quality information about B2B strategies can be hard to find. In this session our marketing experts unpack the key elements of successful B2B campaigns and examine different approaches and technologies, including SEM, content marketing and influencer marketing.
Currently in charge of rolling out digital marketing targeting businesses for Xero, Carmen has a deep and nuanced understanding of what drives a successful B2B campaign. Carmen has over a decade’s experience in digital marketing, and was co-founder of digital agency Chirp.
Hosted by Unleashed Content Manager Greg Roughan
The Unleashed development roadmap – what's next for Unleashed
About the Session:
Unleashed’s product and executive teams share the features and functions you can expect from Unleashed in the future.
A familiar face to many Unleashed users thanks to his work developing and testing the features that you’ve requested, Christian Woudenberg has an unrivalled knowledge of Unleashed’s functionality and its future.
Cashflow best practices: Tips on how to free up cash
About the Session:
Cash is king, and a healthy cashflow is the lifeblood of every business. A hugely experienced accountant and now systems advisor and implementer, Rhys shares tips on how to improve cashflow using reporting tools and budgets that can identify excess cash – and predict shortfalls.
Rhys Roberts is an MBA qualified business professional with more than 20 years’ experience in Australia and internationally. He holds accounting qualifications from both the UK and Australia and has worked in industries including retailing, manufacturing, distribution, publishing and transport.
B2B e-commerce & shipping: Automate to dominate
About the Session:
Automate to dominate! This session touches on global ecommerce B2B buying trends, multi-channel selling – and how shipping automation can save you hours of manual tasks, and create a clever customer experience that keeps you growing after the sale.
With over 10 years’ experience within the international freight and logistics space, Hakan Steele is passionate about eCommerce and technology that helps businesses simplify their fulfilment.
He's joined by Danielle Dadello, Unleashed’s Asia Pacific Regional Manager – and a champion for using technology to drive SME success.
Food manufacturing industry insights
About the Session:
Explore the latest food manufacturing trends, channels and opportunities with some of the companies at the coalface.
Simone’s journey with Butterbing began in a home kitchen in 2014. Today her team of 20 people supplies 450 cafes throughout Australia.
Simone is joined by Latesha Randall, who founded Raglan Food Co in 2014 with co-founder Seb Walter. Initially selling homemade coconut yoghurt to their local community, they’ve since grown the company into an international foodie phenomenon, with their brands stocked across Australia, New Zealand and Asia and the Pacific.
The journey to business advisory – using data across an app stack
About the Session:
A session for business advisors and accountants, this webinar looks at how to use high level data from within your app stack for advisory and strategic business decisions.
With experience in direct and channel sales, project management, marketing, and consulting, Elliot Spirrett has been exposed to some best business solutions available. He’s passionate about helping businesses use technology to become more profitable – and more efficient.
Elliot is joined by Unleashed Partner Manger Matthew Green, who brings over 15 years’ experience in business consulting, strategy and technology to the conversation.
Becoming an exporter
About the Session:
For Australian and New Zealand businesses the leap into new markets means navigating considerable risks and unknown territory. In this Unleashed panel discussion we tap the experience of New Zealand Trade and Enterprise’s exporting advisors – and the people behind local brands that have gone international.
An NZTE International Business Advisor, Annabelle O’Donnell collaborates with start-ups and SMEs, analysing their business models, discussing strategy with CEOs and founders, and assessing global market trends in order to accelerate their business growth internationally.
She’s joined by Robert Auton, owner of OOB Foods, exporter of certified organic frozen fruit, vegetables and ice cream.
